“See the translator’s notes”. Origin, rise and decline of paratext in manga published in Argentina (1999-2016)
At the end of the 20th century, Japanese comics or manga became a worldwide phenomenon. In the United States and Europe publishers found in this cultural import a way of revitalizing aging comics markets and broaden the readership (Brienza 2016; Malone 2010). Even though manga’s success predates the end of practices such as coloring or page-flipping (de la Iglesia 2016), still a certain degree of adaptation, or “glocalization” (Robertson 1995), was needed. In Argentina, a peripheral cultural ...